More Creative Uber-Marketing by Marc Jacobs
Luxury Launches - On March 26, thanks to a collaboration between Marc Jacobs and ridesharing service Uber, riders in Manhattan (below 59th Street) and in Brooklyn’s Williamsburg, Greenpoint and DUMBO neighborhoods got around town in a car covered with hundreds of daisies featuring a customized soundtrack.
The promotion was for six hours between noon and 6pm. Some lucky riders also received a full sized bottle of Marc Jacobs’ iconic Daisy fragrance